Carrefour's Foray in Brazil
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Case Details:
Case Code : BSTR329
Case Length : 17 Pages
Period : 2000-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Carrefour SA
Industry : Retail
Countries : Brazil
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"Currently, Brazil is Carrefour's third biggest market accounting for 10% of the company's
operations."1
- Datamonitor2, in December 2008.
Introduction
In February 2009, Carrefour Brazil, the Brazilian operation of the France-based Carrefour SA (Carrefour), the second largest retailer in the world, announced that in spite of the global economic slowdown, the company planned to continue with its investments in Brazil. The company intended to spend about two billion reals (about US$ 866 million) in the year 2009 and 20103.
Carrefour entered Brazil in 1975 by opening its first hypermarket in the
country. It soon became popular and witnessed rapid growth as there was little
in the way of competition.
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Carrefour's Foray in Brazil
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